Case Studies

DSPs, CDPs, brands, agencies and other organizations across the adtech landscape are revving up digital marketing efficiency with Roqad identity solutions. We have great customers and they have great stories.
A Roqad case study on sales recovery for an affiliate marketing network

Global Affiliate Marketing Network Solves Sales Recovery Conundrum

The Challenge:
  • The affiliate network noticed that as time goes on, people use more and more devices on a daily basis to shop: phones, tablets, laptops, smart TVs, etc.
  • The issue they faced was to see all of the sales across all of these devices belonging to each user.
  • The client had its own cross device tracking solution based on deterministic data.
  • The deterministic approach had limitations as it relied on hashed email addresses which only some of the users wanted to supply, most likely for privacy reasons.
  • Unidentifiable transactions were costing the client money and they required a solution to fully identify.


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