Global Affiliate Marketing Network Solves Sales Recovery Conundrum
- The affiliate network noticed that as time goes on, people use more and more devices on a daily basis to shop: phones, tablets, laptops, smart TVs, etc.
- The issue they faced was to see all of the sales across all of these devices belonging to each user.
- The client had its own cross device tracking solution based on deterministic data.
- The deterministic approach had limitations as it relied on hashed email addresses which only some of the users wanted to supply, most likely for privacy reasons.
- Unidentifiable transactions were costing the client money and they required a solution to fully identify.