White papers

Deeper dives into machine learning, identity graphs, and audience amplification

Audience Amplification

Want to maximize benefits of your existing data sets?

We encourage you to learn the key terms and some of our tips for acquiring and optimizing your audience segment extension solution.

audiance amplification_s

Machine Learning

Learn exactly what role ML plays in digital advertising, and how machine learning and artificial intelligence (AI) have revolutionized modern marketing, specifically with regards to cross-device analytics and cross-device advertising.

Evaluating Identity Graphs

The most important stage in selecting an Identity Graph provider is evaluation, but how does one compare solutions?

We present a deep dive into this topic with our new series of how-to-guides aimed to help you better evaluate identity resolution technology.

White papers Cross-Device

Privacy by Design

Since the nature of cross-device advertising involves significant data processing, privacy compliance is crucial. At Roq.ad, we’ve intentionally built our technology on a solid privacy compliant foundation and have gone above and beyond to comply with all existing and forthcoming data protection regulations.

As the first company ever to be certified General Data Protection Regulations ready (GDPR-ready) by the leading independent advisor on data protection in Europe, we are proud to be the partner of choice to privacy conscious companies.

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In order to protect and strengthen the fundamental rights to individual privacy online, the European Commission has implemented EU Data Protection Reform, also known as General Data Protection Regulations or GDPR.

If you’d like to learn more about the specifics of the GDPR or if you have any questions regarding our GDPR-ready certification, please send us a message.


The California Consumer Privacy Act of 2018 (CCPA) secures new privacy rights for California consumers, including:

  • The right to know about the personal information a business collects about them and how it is used and shared
  • The right to delete personal information collected from them
  • The right to opt-out of the sale of their personal information
  • Businesses are required to give consumers certain notices explaining their privacy practices

If you’d like to learn more about the specifics of the CCPA or if you if you have any questions regarding our CCPA-ready certification, please feel free to contact us


We care about consumer privacy and strongly believe that you should too.

For this purpose, we strive to empower you to make informed decisions regarding the advertisements delivered to you. If you do not want your information to be collected, you can choose to opt-out anytime on any of your digital devices. It is important to note that even if you opt-out, you will continue to see the same amount of advertising. The only difference will be that the ads themselves will not be as personalized or tailored and will appear more irrelevant to you.

If you would like to opt-out of anonymous, tailored advertising delivered by Roq.ad or for Roq.ad to stop collecting your non-personally identifiable information (non-PII), please do so by clicking the links below.

Opt-Out of Roq.ad on:

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