White Papers

Identity resolution is a technical discipline. Our white paper collection seeks to break down complex themes to support your buying process related to machine learning, audience amplification, and graph differentiation.
ROQAD Whitepaper - An Explainer Privacy Safe Onboarding with LINK

An Explainer: Privacy Safe Onboarding with Roqad LINK

This is an explainer called “Privacy Safe Onboarding with Roqad LINK” by Kevin Mullen, Chief Product Officer for Roqad. Topics covered: 1. Your obligations under GDPR and UK ICO. 2. What does a Match test for HEMs* in the EU and ongoing delivery look like? A summary and detailed explanation of the match test and delivery are provided.
Read More
A Roqad white paper about Audience Amplification

Audience Amplification

Audience amplification (aka: segment extension) expresses the transformation of a publisher’s first party traffic or hashed email addresses into an advertiser’s audience. This white paper covers key terms and tips for purchasing and optimizing your audience segment extension solution.
Read More
A Roqad white paper - Evaluating Cross Device Identity Graphs: What You Need to Know

Evaluating Cross-Device Identity Graphs: What You Need to Know

How does one compare cross-device matching solutions? With no industry standard, the task is daunting. We’ve compiled a thorough guideline to help you understand how to test cross-device matching solutions and evaluate the quality of an identity graph to deliver on your business requirements.
Read More


We care about consumer privacy and strongly believe that you should too.

For this purpose, we strive to empower you to make informed decisions regarding the advertisements delivered to you. If you do not want your information to be collected, you can choose to opt-out anytime on any of your digital devices. It is important to note that even if you opt-out, you will continue to see the same amount of advertising. The only difference will be that the ads themselves will not be as personalized or tailored and will appear more irrelevant to you. If you would like to opt-out of anonymous, tailored advertising delivered by Roq.ad or for Roq.ad to stop collecting your non-personally identifiable information (non-PII), please do so by clicking the links below.

Opt-Out of Roq.ad on:

Stay in the Know

Get news, resources and updates about events happening in the world of digital advertising.