White Papers

Identity resolution is a technical discipline. Our white paper collection seeks to break down complex themes to support your buying process related to machine learning, audience amplification, and graph differentiation.
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Audience Amplification

Audience amplification (aka: segment extension) expresses the transformation of a publisher’s first party traffic or hashed email addresses into an advertiser’s audience. This white paper covers key terms and tips for purchasing and optimizing your audience segment extension solution.
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Evaluating Cross-Device Identity Graphs: What You Need to Know

How does one compare cross-device matching solutions? With no industry standard, the task is daunting. We’ve compiled a thorough guideline to help you understand how to test cross-device matching solutions and evaluate the quality of an identity graph to deliver on your business requirements.
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