White Papers

Identity resolution is a technical discipline. Our white paper collection seeks to break down complex themes to support your buying process related to machine learning, audience amplification, and graph differentiation.

Audience Amplification

Audience amplification (aka: segment extension) expresses the transformation of a publisher’s first party traffic or hashed email addresses into an advertiser’s audience. This white paper covers key terms and tips for purchasing and optimizing your audience segment extension solution.

Evaluating Cross-Device Identity Graphs: What You Need to Know

How does one compare cross-device matching solutions? With no industry standard, the task is daunting. We’ve compiled a thorough guideline to help you understand how to test cross-device matching solutions and evaluate the quality of an identity graph to deliver on your business requirements.

Machine Learning: Actionable Insights Into Today’s Cross-Device Reality

Learn exactly what role machine learning plays in digital advertising and how it has revolutionized modern marketing. This white paper specifically addresses machine learning in the context of cross-device analytics and cross-device advertising.

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