What is marketing attribution?
Our Blog See all posts What is marketing attribution? What is marketing attribution? We live in a dynamic, omnichannel world where customers interact with brands
October 12, 2021
The Roq.ad Blog
A roq.ad webinar: “Why IAB’s Transparency & Consent Framework (TCF) is critical to the future of Adtech (and not just in Europe)”
If you’re interested in the future of adtech, advertising, retargeting, programmatic, campaign insights, and PRIVACY REGULATIONS, check out our July 20 webinar: “Why Transparency &
July 14, 2021
What’s the difference between Probabilistic and Deterministic identifiers?
Our Blog See all posts What’s the difference between probabilistic and deterministic identifiers? It’s an interesting time for digital and offline marketers all over the
May 25, 2021
What is identity resolution? What is an identity graph? I’ll answer with another question: Who is this person?
Our Blog See all posts What is identity resolution? What is an identity graph? I’ll answer with another question: Who is this person? In the
May 17, 2021
Apple’s iOS14.5 IDFA apocalypse has arrived
Our Blog See all posts Apple’s iOS14.5 IDFA apocalypse has arrived Roq.ad has been talking about “the IDFA apocalypse” for a while now. Some folks
April 27, 2021
Some thoughts on the imminent departure of our old friend the third-party cookie
Our Blog See all posts Some thoughts on the imminent departure of our old friend the third-party cookie TL; DR I might be slightly sentimental
December 8, 2020
Will closing the door on IDFA open the door to Ad Fraud?
Our Blog See all posts Will closing the door on IDFA open the door to Ad Fraud? Is Apple concerned with fraud detection in iOS14
August 31, 2020
A world without cookies (it’s not as bad as it sounds)
Our Blog See all posts A world without cookies (it’s not as bad as it sounds) I have invested and created startups in AdTech for
June 3, 2020
Collaborating for a common good: TCF v2.0
Our Blog See all posts Collaborating for a common good: TCF v2.0 It’s amazing when individuals and groups from different industries or are competitors within
May 18, 2020
Perspectives on cookie-less future
See all posts Perspectives on Cookie-less future Every day while scrolling on social media or reading news, we see articles about cookie-less future and its
February 28, 2020
Roq.ad is now in Lithuania
Our Blog See all posts Roq.ad is now in Lithuania Great news – Roq.ad opened a new office in Lithuania. From now on there is
January 21, 2020
Roq.ad technology won IAB Poland award
Our Blog See all posts Roq.ad technology won IAB Poland award! We are excited about ROPO360 Analytics getting recognition with more awards in Poland! Roq.ad
December 19, 2019
Mo’ Matches Mo’ Problems as Cross-Device Vendors Aim for Scale
Our Blog See all posts Mo’ Matches Mo’ Problems as Cross-Device Vendors Aim for Scale A recent article from the adexchanger sparked an interesting debate
November 12, 2019
Roq.ad establishes cooperation with Proxi.cloud
Our Blog See all posts Roq.ad establishes cooperation with Proxi.cloud The aim of this cooperation is to study the effects of ROPO (Research Online, Purchase
December 8, 2018
