Deterministic identity resolution for Europe

Identity Powered Audiences

Onboard. Enrich. Collaborate. Activate.

Customers

ROQAD STACK

Built for the Post-Cookie Web: cookieless identity for advertisers.

The European data stack, end to end. Onboard first-party data with Signal Boost, resolve every signal into a real person with the ROQAD identity graph, and enrich and activate with Zeotap Data, across every major DSP and social environment. One stack. No stitching, no third-party cookies, no holdco bias.

Signal Boost: 1P data onboarding, privacy-safe, live in two weeks
ROQAD Graph: deterministic identity across devices and walled gardens
Zeotap Data: 500M+ consented IDs, 2,500 IAB segments + 18 Tribes

Explore Our Identity Solutions

To make every audience addressable across every environment.

Onboard, resolve, enrich, activate. One stack, no stitching across vendors.

Two front doors representing addressable audiences reached through ROQAD identity resolution

Onboarding

Signal Boost

Bring your first-party data in. Privacy-safe, live in two weeks, the starting point for addressable audiences.

Identity

ROQAD Graph

A persistent, cookieless graph that resolves devices, signals and people across the open web.

Intelligence & Activation

Zeotap Data

Layer audience intelligence and activate it across every major platform with deterministic precision.

One stack, every buyer

Built for the whole advertising value chain.

Agencies

Onboard client first-party data, extend audiences, reach across every screen.

Brands

Activate CRM and loyalty data at scale, across every environment, fully compliant.

Retail Media Networks

Connect first-party shopper data to open-web identity and demand.

Adtech & Martech

Deterministic European identity and audience data to power your own products.

AUDIENCE INTELLIGENCE

Audience data that reaches real people across every DSP.

Zeotap Data sits on top of ROQAD's identity graph, so every segment is matched to real, resolved people across EU5 and beyond. Not modelled. Not inferred. Verified.

2,500+

Consented Segments

EU5 COMPLIANTGDPR READY

ROQAD Data

Why partners pick ROQAD for identity resolution

People Based Data

Deterministic, person-level identifiers rather than probabilistic guesses.

Privacy First

GDPR & CCPA aligned. ePrivacy seal holder. Consent-respecting by design.

Independent & EU-native

No holdco, neutral to every agency. German-built, ePrivacy certified since 2015, your data is never anyone's competing interest.

Client Service Excellence

Dedicated account teams in EMEA, APAC and the Americas.

Testimonials

Trusted by industry leaders

“boost offline visitation by 17.7% and drive down cost per conversion by 52%”

ROQAD insights enabled us to analyse all digital media channels in terms of offline performance. By applying the gathered insights, we were able to boost offline visitation by 17.7% and drive down cost per conversion by 52% for Leroy Merlin.

Patrycja Dyrda

Marketing Specialist, Wavemaker (WPP)

“making it possible to reach the right people on every screen”

ROQAD played a key role in helping us unify our cross-device strategy — making it possible to reach the right people on every screen.

Stewart Sullivan

CEO & Co-Founder, Drako Media

“an increase of the marketing ROI of our clients”

ROQAD's Identity Graph enables us to understand the cross-device behaviour of our listeners and optimize our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients.

Matthias Schenk

Director, Partner Management, RMS

“more accurate, scalable, and future-proof audience strategies”

We're proud to expand our collaboration at a time when the industry is accelerating toward privacy-first advertising solutions. By combining Azerion's premium data and media ecosystem with ROQAD's identity and activation capabilities, we're enabling advertisers to build more accurate, scalable, and future-proof audience strategies across channels and devices.

Daan Boekestein

CTO, Azerion

“We're obsessed with increasing the accuracy of our measurement”

We're obsessed with increasing the accuracy of our measurement, and this partnership with ROQAD is a powerful way to do just that.

Peter Birsinger

CEO & Founder, Podscribe

500M+

Unique IDs

90%+

Online Addressable Coverage

30+

Premium Data Partners

2015

ePrivacy Seal Holder Since

Now available via AWS Clean Rooms, privacy-safe data collaboration with Amazon

FAQ

Frequently asked questions

What is deterministic identity resolution?

Deterministic identity resolution links data to a real person using verified, person-level identifiers (such as hashed logins) instead of probabilistic guesses based on device signals. ROQAD uses it to connect first-party data to individuals across DSPs and social platforms in Europe.

How is ROQAD different from probabilistic identity graphs?

Probabilistic graphs infer that devices belong to the same person using statistical signals. ROQAD's graph is deterministic, built on consented, person-level identifiers, which gives higher match accuracy and clearer privacy compliance.

Does ROQAD work without third-party cookies?

Yes. ROQAD is built for the post-cookie web. Identity is resolved on consented, person-level IDs rather than third-party cookies.

Is ROQAD GDPR compliant?

ROQAD is GDPR and CCPA aligned, has held the ePrivacy seal since 2015 and is SOC 2 Type 1 certified.

How long does onboarding take with Signal Boost?

Signal Boost onboards your first-party data and can be live in about two weeks.

How many audience segments does ROQAD offer?

ROQAD offers 2,500+ consented segments, including IAB-standard segments and 18 Tribes, matched to 500M+ consented IDs across EU5 and beyond.

Which platforms can ROQAD audiences be activated on?

ROQAD audiences can be activated on the open web, Amazon DSP, The Trade Desk, DV360, PubMatic, Meta and CTV environments including Microsoft Advertising. ROQAD also integrates with AWS Clean Rooms.