Future Proof Your
Identity Resolution
with Machine Learning

A GDPR compliant identity graph and data onboarding for the present and future

Universal IDs today.
Your IDs tomorrow.
It's not a question of if, but when.

Device identifiers and third party cookies are going away.
Continue to see your current and potential customers.

Privacy First

Our solutions were designed with privacy principles in mind. We embrace the frameworks of the world, including GDPR and CCPA.

No Cookies Needed

Third party cookies are going away. Brands, DSPs, and SSPs can use Roq.ad to continue to do retargeting, attribution, and frequency capping.

Global Coverage

We invested heavily to build SCALE for our identity resolution and data onboarding solutions for the US and EU/UK markets.

Identity Solutions

We know that your identity and data onboarding needs are all about immediacy, viability, and addressability.
We’ve got you covered.

Identity Resolution

Enlarge your current audience device
pool and amplify the user profiles
in your target group.

Roq.ad Link

We can connect your HEMs and IP addresses
to mobile advertising IDs
in the US and EU (and vice versa).

Our Partners

A constant stream of ML-based Identity Resolution

Customers’ multiple devices churn, some identifiers disappear (IDFA), other IDs multiply (Publishers) but your Identity Resolution insights continue uninterrupted with Roq.ad.

Privacy by Design.

We are innovators in anonymizing user identity and eliminating PII data leakage. Roq.ad was an early adopter of the Transparency Consent Framework (TCF). In fact, our Vendor ID number is 4!

Our designs embrace all of the privacy frameworks of the world — the EU’s GDPR, California’s CCPA, and Brazil’s LGPD. We believe in providing actionable insights for our partners, not in invading users’ privacy.

Cookieless Identification

3P Cookies, a mainstay of attribution, are fading away. Brands, DSPs, and SSPs can use Roq.ad to continue to do retargeting, attribution, and frequency capping in the cookieless future.

Roq.ad‘s Private Identity Graph enables us to understand the cross-device behaviour of our listeners and optimize our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients.

Matthias SchenkDirector Publisher Management | RMS

I have to say that the collaboration, especially with the product is brilliant, and they’re always on top of things, very constructive, always polite and stuff is brilliant. We appreciate it.

Matthias StadelmeyerCEO | Tradedoubler

Privacy Legacy

As the first company ever to be certified General Data Protection Regulations ready (GDPR-ready) by the leading independent advisor on data protection in Europe, we are proud to be the partner of choice to privacy conscious companies.

Probabilistic Identity modeling

Launched in 2016, the Roq.ad identity graph predicts which devices belong to the same user to help you retarget and connect with people, not random devices.

Retargeting

In 2020 we began to future-proof our ID graph because we saw a transition coming in retargeting: the usual identifiers would begin to disappear and new ones would emerge.

Seamless Integration

In 2021 we continue to help our partners uncover growth potential in their First Party data either by itself or integrated with the industry’s top third party databases.

Case study

The Roq.ad Private Identity Graph enriched user/listener profiles and enabled centric ad delivery for RMS

Roq.ad‘s Private Identity Graph allowed RMS to understand the cross-device behavior of their listeners (+ 7M optimization of listener profiles).

Results: increased amount of connected devices in their database by 57%, helping RMS to optimize their media spend across all devices. Led to a user-centric communication and an increase in marketing ROI.