Future-proof your cross-device identity resolution

Device identifiers come and go. Roq.ad helps you spot your customers no matter how they find you.

Our Partners

A constant stream of ML-based Identity Resolution

Customers’ multiple devices churn, some identifiers disappear (IDFA), other identifiers multiply (Publishers) but your Identity Resolution insights continue uninterrupted with Roq.ad.

Privacy and Data Safe

Roq.ad was an early adopter of TCF. In fact, our Vendor ID number is 4!

Our designs embrace all of the privacy frameworks of the world — GDPR, CCPA, LGPD. We believe in providing actionable insights, not in invading users’ privacy.

Cookieless Identification

3P Cookies, a mainstay of attribution, are fading away. Brands, DSPs, and SSPs can use Roq.ad to navigate the cookieless future.

Roq.ad‘s Private Identity Graph enables us to understand the cross-device behaviour of our listeners and optimize our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients.

Matthias Schenk

Director Publisher Management

Our focus

Privacy Legacy

As the first company ever to be certified General Data Protection Regulations ready (GDPR-ready) by the leading independent advisor on data protection in Europe, we are proud to be the partner of choice to privacy conscious companies.

Cross-Device Identification

Launched in 2016, the Roq.ad Cross-Device identity graph predicts which devices belong to the same user to help you retarget and connect with people, not random devices.

Retargeting

In 2020 we began to future-proof our ID graph because we saw a transition coming in retargeting: the usual identifiers would begin to disappear, new ones would emerge.

Seamless Integration

In 2021 we continue to seamlessly connect devices to individuals and households for our customers without disruption.

Case study

Cross-device technology enriched user/listener profiles and enabled centric ad delivery

Roq.ad‘s Private Identity Graph allowed RMS to understand the cross-device behavior of their listeners (+ 7M optimization of listener profiles).

Results: increased amount of connected devices in their db by 57%, helping RMS to optimize their media spend across all devices. Led to a user-centric communication and an increase in marketing ROI.