Our Blog See all posts Roq.ad Ranked in the Top 500 Fastest Growing SaaS Companies by Latka 2021 was a challenging year for everyone.
Future Proof Your
with Machine Learning
Roq.ad boosts the efficiency of your
global digital marketing budget
Universal IDs today.
Your IDs tomorrow.
It's not a question of if, but when.
Device identifiers and third party cookies are going away.
Continue to see your current and potential customers.
We know that your identity and data onboarding needs are all about immediacy, viability, and addressability.
We’ve got you covered.
Enlarge your current audience device
pool and amplify the user profiles
in your target group.
We can connect your HEMs and IP addresses
to mobile advertising IDs
in the US and EU (and vice versa).
A constant stream of ML-based Identity Resolution
Customers’ multiple devices churn, some identifiers disappear (IDFA), other IDs multiply (Publishers) but your Identity Resolution insights continue uninterrupted with Roq.ad.
Privacy by Design.
We are innovators in anonymizing user identity and eliminating PII data leakage. Roq.ad was an early adopter of the Transparency Consent Framework (TCF). In fact, our Vendor ID number is 4!
Our designs embrace all of the privacy frameworks of the world — the EU’s GDPR, California’s CCPA, and Brazil’s LGPD. We believe in providing actionable insights for our partners, not in invading users’ privacy.
3P Cookies, a mainstay of attribution, are fading away. Brands, DSPs, and SSPs can use Roq.ad to continue to do retargeting, attribution, and frequency capping in the cookieless future.
As the first company ever to be certified General Data Protection Regulations ready (GDPR-ready) by the leading independent advisor on data protection in Europe, we are proud to be the partner of choice to privacy conscious companies.
Probabilistic Identity modeling
Launched in 2016, the Roq.ad identity graph predicts which devices belong to the same user to help you retarget and connect with people, not random devices.
In 2020 we began to future-proof our ID graph because we saw a transition coming in retargeting: the usual identifiers would begin to disappear and new ones would emerge.
In 2021 we continue to help our partners uncover growth potential in their First Party data either by itself or integrated with the industry’s top third party databases.
The Roq.ad Private Identity Graph enriched user/listener profiles and enabled centric ad delivery for RMS
Roq.ad‘s Private Identity Graph allowed RMS to understand the cross-device behavior of their listeners (+ 7M optimization of listener profiles).
Results: increased amount of connected devices in their database by 57%, helping RMS to optimize their media spend across all devices. Led to a user-centric communication and an increase in marketing ROI.
Get in touch!
Interested in learning how the Roq.ad Identity Graph can help your business grow?
Our Blog See all posts Will closing the door on IDFA open the door to Ad Fraud? Is Apple concerned with fraud detection in iOS14
Let's Stay in touch!
Subscribe To Our Newsletter
Roq-news: where we share trends and developments that we’re seeing in the world of digital advertising.