Case Study

Konigsteiner Digital Increases Audience Reach for Client Campaign

30%

Of campaign clicks from the Roqad graph extended audience

+35%

Audience amplification resulting from the Roqad graph

Case study for Konigsteiner Digital and Hainan Airlines

The Challenge

Increase sales and marketing reach for Hainan Airlines’ digital campaign
Identify additional devices of high-value travelers
Amplify reach for media and promotion campaigns
Increase demand for business class offerings and selected flight routes

Our Approach

Roqad identity graphs enabled incremental reach for high-value customer groups, increased ticket sales for business class travelers, and increased qualified click traffic on the Hainan Airlines global website.

Roqad specifically activates and then amplifies deterministic data with machine learning-based probabilistic models, helping the airlines optimize their attribution across all devices.

Hainan observed a considerable increase in high-value web traffic as well as greater conversions in ticket sales as a result of graph-enabled segment extensions and attribution support.

How We Did It

1

Pixel Points
Roqad Pixel was installed on Hainan Airlines global website to track organic audience, analyze the web traffic, and cross-device enrich the collected user group.

A Roqad pixel was installed in creative assets of programmatic campaigns to cross-device amplify high-value audience segments.

2

Goals
Reach all potential customers on multiple devices and drive down CPA running campaigns by remarketing high-value audiences across additional devices at lower costs.

3

Results
Hainan observed a considerable increase in high-value traffic as well as greater conversions in ticket sales.

Overall, Roqad’s identity graph extended Hainan’s base audience by 35%.

Over a 3 month period, 30% of clicks were generated from the extended audience segment.

Client Bios