We can take your existing deterministic identity graph or CRM dataset whose keys are Hashed Email Addresses (HEMs) and tie them to mobile ad IDs (MAIDs) and cookies, and then we can connect those to one (or all) of the universal IDs out there or even publisher IDs. We call it “Roq.ad Link.”

For example, one of our customers had all of their HEMs in MD5 format, which is an older format. They were worried that if they didn’t switch formats soon to one of the newer SHA formats, then they’d lose access to the hard-won deterministic identifiers! So we used our probabilistic graph to do that. Next, we’ll turn the connections into Universal ID 2.0, Zeotap ID+, and Lotame’s Panorama.