We can take your existing deterministic identity graph or CRM dataset whose keys are Hashed Email Addresses (HEMs) and tie them to mobile ad IDs (MAIDs) and cookies, and then we can connect those to one (or all) of the universal IDs out there or even publisher IDs. We call it “Roq.ad Link.”
For example, one of our customers has all of their HEMs in MD5 format, which is an older format. They’re worried that if they don’t switch formats now to one of the newer SHA formats, then they’ll lose access to the hard-won deterministic identifiers! So we’ll use our probabilistic graph to do that and then turn the connections into UID 2.0, Zeotap ID+, and Lotame’s Panorama.