Telco Verified at Source
500M+ European IDs sourced directly from Europe's largest mobile carriers and 30+ premium partners. Deterministic foundation, not inference.
Reach the Right People. Wherever They Are.
500M+ consented European IDs enriched with verified demographics, intent and brand affinity. German built. Activated at scale across every major DSP and social environment.
Telco verified demographics
ePrivacy Seal certified
2,500 IAB segments plus 18 Tribes
Native on Amazon DSP
EU5 depth, global activation
Zeotap Data
Europe's Deepest Audience Intelligence Layer.
A pioneer in consented audience data, built in Germany around persistent identifiers and GDPR by design. Exclusive partnerships with Europe's largest mobile telcos, 30+ premium publishers and best in class data partners give every segment a verified foundation. Patented processes, validated by the ePrivacy Seal, set the standard for data privacy, quality and accuracy in Europe.
500M+
Unique European IDs
30+
Premium EU Data Partners
1B+
Data Points Refreshed Daily
100%
Consented Data
People Based Data
Know Your Audience at the Individual Level.
Anchored on persistent identifiers (MAIDs and hashed emails), Zeotap Data resolves identity at the individual level. Verified demographics, real intent signals and cross device behaviour, combined into a deterministic 360 degree view. Not a model. Not a guess.
- Deterministic demographics: age, gender, income, household
- App usage and online behaviour signals
- Persistent identity across devices and environments
Why Choose Zeotap Data
IAB Taxonomy
The Industry Standard for Audience Segments.
Zeotap Data is mapped to IAB Tech Lab Taxonomy 1.1 across three pillars: Demographics, Interest and Intent, 2,500 segments across 6 tiers, fuelled by 100% consented data from telco and publisher partners. Consistent in every EU5 market and major vertical.
- 2,500 segments across 6 tiers
- Demographics, Interest and Intent pillars
- Standardised planning across platforms, seamless portability
Zeotap Data
18 Premium Cohorts Beyond the IAB Taxonomy. Here are a Few Examples
Tribes are curated audience cohorts qualified by the intersection of telco data, app usage, interest, intent and brand affinity. Each Tribe is built from multiple signals rather than a single attribute, refreshed continuously, and activated as a single segment. One CPM. One activation. No layering required.
18 Tribes built and live today, with more in continuous development.
Fitness Enthusiast
Keen interest in fitness, exercise and healthy living
Tech Geeks
Deep passion for technology and all things connected
Foodies
Dining out, world cuisines, gourmet food and drinks
Everyday Investors
Expanding financial knowledge and investment strategies
Green Drivers
Eco conscious, electric and hybrid vehicle audiences
Experience Travelers
Immersive and adventurous trip planners
Luxury Lifestyle Seekers
Active pursuit of a high end, indulgent lifestyle
New Movers
Individuals who have recently relocated
Beauty Gurus
Deep passion for beauty and skincare
+ more Tribes available on request
1
Source
Signals collected from 120+ data partners, processed into ZeoCore
2
Define
Common traits identified across Interest, Intent, Brand Affinity and App data
3
Shape
Users grouped into coherent Tribes, each with its own signal DNA
Multi Signal Quality
Membership qualified by intersection, not a single attribute
Living Audiences
Continuously enriched, never stale
Single CPM
No need to layer segments at activation level
Insights Coming
Age and gender distribution rolling out next
Flagship Integration
Certified on the World's Leading Retail Media DSP.
Live across premium streaming and gaming inventory in Europe.
Zeotap Data is a certified third party data provider inside the audience store of a leading global retail media DSP. Pre built and custom segments are available natively in campaign workflows, accessible via agency seats, managed service, or self service. Audience reach extends across premium streaming and gaming inventory, combining consented European audience data with the platform's native retail intent signals.
+35%
CTR uplift when Zeotap Data audiences run alongside native retail signals
+28%
Media performance across programmatic campaigns using Zeotap Data
AutomotiveCPGTech & ElectronicsTravelFinance
Activated Across Every Environment That Matters.
Zeotap Data audiences run live in France, Germany, Italy, Spain and the UK, across every major DSP and social environment.
MetaDV360The Trade DeskAmazon DSPStackAdaptPubMaticCTVOpen Web
From Segment to Screen in 48 Hours.
Pick a Zeotap Data segment in the EU5 of your choice. Activate it across every major DSP and social environment within 48 hours. One brief, every screen. No layering, no double CPMs, no waiting on data integrations.
Ready to Reach Your Audience?
Start with Zeotap Data and activate your first segment today.
Trusted by the Brands That Move Europe
