Solutions for Your Consumer Brand

Consumer Brands Invest a Lot in Marketing and Advertising

Wouldn’t you like to know which channel performs the best?

Let's talk cpg

Your ID partner should specialize in connecting the dots to tell an accurate attribution story for your consumer brand.

Attribution can be hard to do, even in ideal circumstances, and it’s about to get a lot harder. Data privacy regulations continue to evolve in line with consumer demand.

You’re in luck – we happen to specialize in privacy-compliant, performance marketing analytics. 

Good for the consumer and great for your business. 

An icon of a bar chart showing forward or upwards progress

Know where the new customers are.

The Roqad identity graph can help your business find a broad and relevant customer segment in line with your targeting parameters when the traditional ad tools fall short.
An icon of a bar chart showing forward or upwards progress

Retain them to drive efficient loyalty and repeat.

It’s essential to know all devices belonging to customers in the CRM system to avoid overload messaging and improve the RFM score (recency-frequency segmentation).

Find new customers and retain existing ones across apps, devices, and websites.

Roqad case study for McDonald's, Annalect, and Flashtalking
Case Study

Better Campaign Performance? I'm Lovin' it. 

Along with our partners, we helped this consumer favorite brand answer an important question - what impact was their new app having on in-store sales?

Read Case Study
Roqad case study for Omio
Case Study

Serving the Same Ad to the Same User Repeatedly Gets Expensive, Fast - Find the Sweet Spot

Do you have time to cross-check your millions of users? We can do it for you, fast. Roqad graph’s cross-device insights power user journey analytics, marketing attribution, and optimization of media campaigns.

Read Case Study
Roqad case study for Leroy Merlin and Wavemaker
Case Study

Measuring the Impact of ALL Digital Marketing Channels on Offline Visits is Tricky but Doable  

Do you know which channel brings the most customers to your door? Don’t stress out. A lot of major brands don’t really know. But we can help.

Read the case study of one of the biggest home improvement retailers in the world.

Read Case Study
Case study for Konigsteiner Digital and Hainan Airlines
Case Study

Going Beyond Conventional Digital Ads -A Major Airline Seeks Help to Fill Elite Seats

How do you find and retarget the specific online demographic for your ideal customer across their devices?

Read the case study of an airline that partnered with Roqad to fill their beautiful first-class cabin.

Read Case Study
Image

iPhone Users Are Considered “Must Reach” for Most Brands

One problem: Apple took away the mobile ad ID that lets you reach them.

With Roqad’s probabilistic identity graph, brands can find iPhone users across their apps and devices without violating user privacy. And it's not too good to be true.

Our probabilistic identity graph delivers insights while protecting user privacy.