The Team Behind Identity Solution Innovation

Your identity spine should be powered by privacy and identity experts. That's us.

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solving the identity challenges of today and tomorrow.

Roqad is devoted to helping revolutionize digital advertising through actionable insights about anonymized users.

We're cracking today’s key marketing challenges arising from churning, multi-device ownership and fragmented online user identities without the benefit of good old fashioned third-party cookies.

We equip companies with the specific knowledge and tools required to overcome these challenges and achieve their business objectives while respecting the strictest privacy regulations around the world.

Headshot of Carsten Frien, CEO and Co-Founder of Roqad

Carsten Frien

Co-Founder & CEO

Carsten is a technology entrepreneur with over 20 years of experience across the adtech landscape. In addition to Roqad, he has founded and scaled adtech companies such as LiquidM (a DSP), madvertise (mobile ad publisher), and Adjust (mobile attribution platform). Carsten was an angel investor in Delivery Hero (online food delivery), Fyber (programmatic in-app marketplace), and Mobilike (largest mobile advertising network in Turkey). 

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Headshot of Bartek Bogacki, Cheif Technology Officer and Co-Founder at Roqad

Bartek Bogacki

Co-Founder & CTO

Bartek Bogacki is a co-founder and CTO of Roqad. He is a company-builder and a machine learning enthusiast. Bartek has 20 years of experience in software development, including 9 years in adtech. Prior to building Roqad’s identity resolution suite, Bartek architected demand-side platforms, an online currency exchange system, and an online payment system used by some of the top retailers in Central Europe.

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Jennifer Schiffman

Global Chief Marketing Officer

From her 16 years in CPG and SaaS marketing, Jennifer understands the importance of reaching broad, yet relentlessly relevant audiences. It's more important than ever for CMOs to future-proof their businesses and Jennifer is excited to be part of the Roqad braintrust that is squarely focused on solving this industry-defining challenge. Jennifer most recently led PE-backed North American SaaS business, Blacksmith Applications, to a strategic exit.

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Headshot of Ollie James, Global Customer Success Manager at Roqad

Ollie James

Global Head of Customer Success

Ollie is a business strategist and a customer success leader with over a decade of adtech industry experience. Prior to Roqad, Ollie headed online marketing for Route One, a men’s lifestyle e-tailer. He also managed customer technical management and optimisation for Tradedoubler, which is a global affiliate marketing network, and was responsible for strategic clients including Apple, iTunes and American Express. Ollie has a zest for delivering client value. 

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Alasdair Cross

VP of Sales EMEA

Alasdair Cross is the VP of Sales for Europe and the UK. He has over 25 years of revenue-building experience in the adtech space, including tenures as Head of Publisher Development EMEA for Quantcast (AI-driven real-time advertising) and Director of Business Development EMEA for Anonos, which produces state-of-the-art GDPR Pseudonymisation technology. Alasdair brings a deep understanding of the adtech landscape to the sales process.

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Headshot of Kevin Mullen, Chief Product and Strategy Officer at Roqad

Kevin Mullen

Chief Product & Strategy Officer

Kevin has spent the last 20 years working at the intersection of big data, the internet, and mobile technology. He helps customers and partners turn big data into real-life insights that can be used to propel business performance. He was previously head of international business development for both Drawbridge (acquired by Linkedin / Microsoft) and TRUSTe (now TRUSTArc). If you get the chance to pick Kevin's brain, don't miss it.

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Headshot of Kevin Mullen, Chief Product and Strategy Officer at Roqad

Luke Piepiora

VP of Engineering

Luke has over 15 years of experience in managing teams to build complex IT systems for the banking, telecom, logistics, and now advertising technology industries. His experience is diverse and has functioned as a full stack developer, data engineer, and as a DevOp. Obviously he is passionate about deep learning applications.

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graph product

identity graph

Broaden your current audience device pool and amplify the user profiles in your target. Roqad provides the probabilistic identity graph that powers many of the biggest names in adtech.

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link product

data onboarding

Connect your HEMs and IP addresses to mobile advertising IDs in North America and Europe...and vice versa. In the US alone, linkages exceed 800 million and in the EU our product is the only 100% privacy-safe option.

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Overhead photo of Ollie James, Jennifer Schiffman, and Kevin Mullen from Roqad chatting in the office

We Are Hiring

Become a Roqstar!

Join the team that calls some of the biggest names in adtech our valued and happy customers. We are building a global identity resolution system to transform digital marketing...and we're pretty darn excited about it.

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