The Team Behind Identity Solution Innovation
Your identity spine should be powered by privacy and identity experts. That's us.
solving the identity challenges of today and tomorrow.
Roqad is devoted to helping revolutionize digital advertising through actionable insights about anonymized users.
We're cracking today’s key marketing challenges arising from churning, multi-device ownership and fragmented online user identities without the benefit of good old fashioned third-party cookies.
We equip companies with the specific knowledge and tools required to overcome these challenges and achieve their business objectives while respecting the strictest privacy regulations around the world.
Carsten Frien
Co-Founder & CEO
Carsten is a technology entrepreneur with over 20 years of experience across the adtech landscape. In addition to Roqad, he has co-founded adtech companies such as LiquidM (mobile DSP), madvertise (mobile ad network), and Adjust (mobile attribution platform). Carsten was an angel investor in Delivery Hero (online food delivery), Fyber (programmatic in-app marketplace), and Mobilike (largest mobile advertising network in Turkey).
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Bartek Bogacki
Co-Founder & CTO
Bartek Bogacki is a co-founder and CTO of Roqad. He is a company-builder and a machine learning enthusiast. Bartek has 20 years of experience in software development, including 9 years in adtech. Prior to building Roqad’s identity resolution suite, Bartek architected demand-side platforms, an online currency exchange system, and an online payment system used by some of the top retailers in Central Europe.
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Wev Castro
Global Head of Client Partnerships
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Anil Kutty
VP of Product
Anil Kutty is the VP of Product. He leads the development and delivery of user identity solutions for adtech, martech, and CPG. With over 10 years of experience in the digital media industry, he has a passion for creating products that make media better, more transparent, and more efficient for all stakeholders.
Before joining Roqad, Anil was the interim head of Product Innovations at Verve Group, where he enhanced the performance of ConnectedTV campaigns. He also co-founded two web3 startups - heymate, delivering web3 powered clones of Telegram Apps that empower micro-entrepreneurs to sell services in their communities and UTOPIA Ventures, a marketplace for digital assets built on blockchain. He also successfully exited an Adtech startup (1SDK) in the attribution analytics space.
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Alasdair Cross
VP of Sales
Alasdair Cross is the VP of Sales for Europe and the UK. He has over 25 years of revenue-building experience in the adtech space, including tenures as Head of Publisher Development EMEA for Quantcast (AI-driven real-time advertising) and Director of Business Development EMEA for Anonos, which produces state-of-the-art GDPR Pseudonymisation technology. Alasdair brings a deep understanding of the adtech landscape to the sales process.
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Luke Piepiora
VP of Engineering
Luke has over 15 years of experience in managing teams to build complex IT systems for the banking, telecom, logistics, and now advertising technology industries. His experience is diverse and has functioned as a full stack developer, data engineer, and as a DevOp. Obviously he is passionate about deep learning applications.
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Kevin Mullen
STRATEGIC ADVISOR
Kevin has spent the last 20 years working at the intersection of big data, the internet, and mobile technology. He helps customers and partners turn big data into real-life insights that can be used to propel business performance. He was previously head of international business development for both Drawbridge (acquired by Linkedin / Microsoft) and TRUSTe (now TRUSTArc). If you get the chance to pick Kevin's brain, don't miss it.
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graph product
identity graph
Broaden your current audience device pool and amplify the user profiles in your target. Roqad provides the probabilistic identity graph that powers many of the biggest names in adtech.
link product
data onboarding
Connect your HEMs and IP addresses to mobile advertising IDs in North America and Europe...and vice versa. In the US alone, linkages exceed 800 million and in the EU our product is the only 100% privacy-safe option.
We Are Hiring
Become a Roqstar!
Join the team that calls some of the biggest names in adtech our valued and happy customers. We are building a global identity resolution system to transform digital marketing...and we're pretty darn excited about it.
