Case Study
+7M
Identity graph enriched 7 million user profiles in RMS database
340%
Increase in average number of user touchpoints with identity graph insights
The Challenge
- The client needed help to track all device requests on a user level to create and cross-device enrich user/listener profiles in the RMS DMP
- The dream was to add an identity layer to their product to enable user-centric ad delivery
Our Approach
- Analyze all desktop, tablet, smartphone, smart TV, and gaming console radio listeners
- Track and map all device IDs on user level. Use insights to deliver user-centric ads and optimize listener profiles
How We Did It
1
RMS sends device requests to Roqad.
2
The device data is deduplicated to compute the device connections within the data set.
3
RMS then receives all device IDs on unique user level.
4
The RMS DMP imports the Identity graph and user profiles are enriched.
5
RMS then optimizes their ad campaigns with their partners.
6
And… repeat with monthly enrichment and optimization.
Matthias Schenk
Director, Partner Management
RMS
Roqad‘s Identity Graph enables us to understand the cross-device behaviour of our listeners and optimize our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients.
Client Bios
RMS
RMS is the leading audio marketer in the German-speaking audio advertising market.
RMS markets advertising times and formats for 169 private radio stations and around 1400 online audio streams and mobile apps.
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