Data privacy regulations in the United States are about to expand from one state (California) to four states starting at the end of Q4 2022.

What are the implications?

We held a virtual event on Tuesday, October 11 and were so very fortunate to welcome someone who knows a great deal about the topic: Jessica B. Lee, Partner at the law firm Loeb & Loeb LLP.

We heard Ms. Lee speak at the AdExchanger Programmatic I/O conference in Las Vegas and right then knew that we had partner with her. Fast forward a quarter and here we are, represented by a top mind in data privacy regulations!

Here is what we covered in the session:

Data privacy regulation is on a tear in the US, with significant data protection laws in four states to be enacted soon:

• The Virginia Consumer Data Protection Act will go into effect January 1, 2023
• The majority of the CPRA’s provisions will enter into force January 1, 2023
• The Colorado Privacy Act is set to take effect on July 1, 2023
• The Connecticut Data Privacy Act becomes effective on July 1, 2023
• The Utah Consumer Privacy Act will take effect on December 31, 2023

Other states that are seriously considering data privacy regulations in the United States include:

• Rhode Island
• New Jersey
• Hawaii
• Illinois
• Maryland
• Florida
• Washington
• Pennsylvania
• Ohio
• Texas
• Maine

1. Legislation 101 – what do these regulations tell us will change?
2. Impact 101 – what are the implications as they pertain to the advertising technology and digital marketing landscape?
3. Activation 101 – how can advertising technology operations continue running and growing in light of pending legislation?