Identity Resolution
Some foundational IDs will soon disappear and other IDs will multiply. Roq.ad has prepared for this day.
Maybe it’s time for a new partner in identity?
our solutions
Identity Graphs
Users want a personalized customer journey AND more privacy protection.
Online identities were already fragmented. Companies want more insights. Can we have it both ways? The short answer is YES.
Private Identity Graph
Dig deeper into your Own Data with cross-device insights.
The Roq.ad Private Identity Graph is specifically designed to fit your business needs.
Public Identity Graph
Enlarge your current audience device pool with additional devices belonging to exactly those users in your target group.
Create a seamless brand communication and holistic customer journey across all devices.
Roq.ad‘s Private Identity Graph enables us to understand the cross-device behaviour of our listeners and optimize our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients.
Matthias Schenk
Director Publisher Management
Common use cases
People-based marketing
Roq.ad helps leading brands to improve digital advertising and digital analytics through the use of Cross-Device Technology.
Campaign Insights & Reporting
Roq.ad uses probabilistic modeling, analyzing anonymous data from multiple sources, website, mobile application or media campaign traffic.
Cookieless Identity
As the number of ways we identify users continues to expand, it’s exceedingly important to have a clear understanding of how those IDs fit together to represent People & Households, so that we can reach people wherever they are.
Customer Journey Analysis
Understanding audience and their online behavioral patterns are crucial to define the perfect strategy to increase engagement between brand and consumers.
Case study
Cross-device technology enriched listener profiles and enabled user-centric ad delivery
Roq.ad‘s Private Identity Graph enabled RMS to understand the cross-device behavior of their listeners (+ optimization of 7 million listener profiles).
We increased the number of connected devices in their db by 57%, helping RMS to optimize media spending. Result: an increase in marketing ROI.
Case study
35% increase in audience amplification for Hainan Airlines
Hainan Airlines needed to amplify reach to the high value travellers segment. They used Roq.ad on their global website to study the audience and cross-device enrich the collected user group.
After 3 months, the Roq.ad Identity Graph extended Hainan’s base audience by 35%, with 30% of clicks generated from new users.