Identity Resolution

Some foundational IDs will soon disappear and other IDs will multiply. Roq.ad has prepared for this day. 

Maybe it’s time for a new partner in identity?

our solutions

Identity Graphs

Users want a personalized customer journey AND more privacy protection.​

Online identities were already fragmented. Companies want more insights. Can we have it both ways? The short answer is YES.

Ropo360 analytics road

Private Identity Graph

Dig deeper into your Own Data with cross-device insights.

The Roq.ad Private Identity Graph is specifically designed to fit your business needs.

Public Identity Graph

Enlarge your current audience device pool with additional devices belonging to exactly those users in your target group.

Create a seamless brand communication and holistic customer journey across all devices.

Roq.ad‘s Private Identity Graph enables us to understand the cross-device behaviour of our listeners and optimize our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients.

Matthias Schenk

Director Publisher Management
Case study identity resolution

Common use cases

People-based marketing

Roq.ad helps leading brands to improve digital advertising and digital analytics through the use of Cross-Device Technology. 

Campaign Insights & Reporting

Roq.ad uses probabilistic modeling, analyzing anonymous data from multiple sources, website, mobile application or media campaign traffic.

Cookieless Identity

As the number of ways we identify users continues to expand, it’s exceedingly important to have a clear understanding of how those IDs fit together to represent People & Households, so that we can reach people wherever they are. 

Customer Journey Analysis

Understanding audience and their online behavioral patterns are crucial to define the perfect strategy to increase engagement between brand and consumers.

Case study

Cross-device technology enriched listener profiles and enabled user-centric ad delivery

Roq.ad‘s Private Identity Graph enabled RMS to understand the cross-device behavior of their listeners (+ optimization of 7 million listener profiles). 

We increased the number of connected devices in their db by 57%, helping RMS to optimize media spending. Result: an increase in marketing ROI.

Case study

35% increase in audience amplification for Hainan Airlines

Hainan Airlines needed to amplify reach to the high value travellers segment. They used Roq.ad on their global website to study the audience and cross-device enrich the collected user group.

After 3 months, the Roq.ad Identity Graph extended Hainan’s base audience by 35%, with 30% of clicks generated from new users.

Get in touch!

Interested in learning how Cross-Device can help your business grow?