2022 Year in Review

Headshot of Carsten Frien, CEO and Co-Founder of Roqad
By: Carsten Frien

It’s beginning to look a lot like 2023!


As we count down the days until the new year, it’s the perfect time to look back…our 2022 year in review.

We saw changes in the global identity landscape. We saw changes in our business. 

Google pushed the third-party cookie deprecation plan out further into the future.

AWS recently announced AWS Clean Rooms, a new analytics service that helps companies across industries easily and securely analyze and collaborate on their combined datasets.

The US is bracing for additional consumer data privacy regulations becoming effective in early 2023. 

And Cannes Lions came back with a roar.

While timelines and technology may be tumultuous, the need to curate and expand addressable audiences in the programmatic space is timeless.

I’d like to highlight a few of our team’s achievements over the last year:



Finalist nominations in the AdExchanger Awards – Best Privacy and Best Identity Technology


New Roqad investors joined our series A raise: DNX, OCA and AperiamVentures 


Identity solutions delivered to 20+ adtech, martech and brand clients including one of the world’s top three DSPs, a leading global analytics solution, a consumer household electronics brand & other valued clients.



Fun Facts:  


🚀 Roqad welcomed a top global data-enabled technology platform in the premium advertising space.

🚀 Another exciting new customer – the monetization arm of a premium global consumer electronics company.

🚀 We’re partnering with Infosum, Snowflake and Habu to deliver data clean room projects for customers with complex data privacy requirements. 

🚀 Partnerships were extended to support the identity graph and data onboarding solutions in North America and Europe.

🚀 Chief Product & Strategy Officer, Kevin Mullen and VP of Sales EMEA, Alasdair Cross played a significant role in the post third-party cookie taskforce with IAB Europe. 

🚀 Our engineering and marketing teams partnered to launch the European Universal ID tracker – sign up for updates as the trends change.


Conference Update 2023


We’re thrilled to be seeing industry peers in person and our roqstar team travelled all over the world for conferences in 2022.

If you’ll be at any of the following events, be sure to contact us to schedule a meeting. 

CES Tech: https://www.ces.tech/
IAB’ 23: https://www.iab.com/events/alm-2023/
Ramp up 2023: https://www.rampedup.us/
D3Con: https://d3con.com/
Programmatic IO: https://na.eventscloud.com/ereg/index.php?eventid=688784&
Programmatic Pioneers Summit: https://programmatic.wbresearch.com/
Cannes Lion Festival: https://www.canneslions.com/
Growth Marketing Summit: https://www.growthmarketingsummit.com/en
Adtrader Conference: https://www.adzine.de/adtrader-conference/



Thank You


Thank you to everyone in our ecosystem – customers, team members old and new, board members, investors and partners – every single one of you keeps us kicking even when the waters are rough.

In a world where some sink and some swim, I’m glad to be with the swimmers as we race into 2023.

Cheers 🥂



Various Roqad team members enjoying their work life balance lifestyle

Headshot of Carsten Frien, CEO and Co-Founder of Roqad

About The Author
Carsten Frien

Carsten Frien is the CEO and founder of Roqad. He is a serial entrepreneur and co-founded/founded adtech firms such as madvertise, liquidM, and Adjust.

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