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Using Identity Graphs in Consumer Packaged Goods (CPG)
By: Joe Cha
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Identity Graph
A privacy-compliant, probabilistic identity graph
Data Onboarding
Convert hashed email to various digital IDs
Household Graph
Target and retarget everyone in the same household
DSP
Boost your addressable audience and improve campaign performance while reducing costs in the post-third-party cookie world.
CDP
Close the gap between online and offline records at the customer level. Gain access to users that don't log in.
Agency
Empower your entire portfolio with identity solutions before the campaign starts. Optimize the campaign as it runs.
Affiliate
Win credit for the sales you fairly generate and improve sales recovery value.
Consumer Brand
Improve campaign performance and finally settle the channel attribution challenge.
Publisher
Raise your AYR when you gain visibility to the 80-90% of visitors that don't log in.
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Blog
Practical tips for running your business within the ever-changing data privacy and global digital marketing landscape.
European Universal ID Tracker
A weekly update on the state of all things European Universal ID in the European bidstream.
White Papers
Technical resources educating on machine learning, audience amplification, graph differentiations, and more.
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Chats with friends of Roqad (who happen to be identity experts)
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Meet the team behind identity solution innovation
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Stay updated with the latest news and press releases from Roqad
Privacy Approach
Say goodbye to privacy compliance PR anxiety when you partner with Roqad
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