Privacy

Privacy by design:

 

Since the nature of cross-device advertising involves significant data processing, privacy compliance is crucial. At Roq.ad, we’ve intentionally built our technology on a solid privacy compliant foundation and have gone above and beyond to comply with all existing and forthcoming data protection regulations. As the first company ever to be certified General Data Protection Regulations ready (GDPR-ready), by the leading independent advisor on data protection in Europe, we are proud to be the partner of choice to privacy conscious companies.

As the most certifiable privacy compliant cross-device marketing graph provider in Europe, Roq.ad is committed to the following:

  • There is no storing of personally identifiable information (PII)
  • It is not possible to trace any information back to individual users
  • All analyses are 100% based on anonymous IDs
  • There is no storing of non-obfuscated user identifiers or IP addresses

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What to expect from GDPR:

 

In order to protect and strengthen the fundamental rights to individual privacy online, the European Commission recently pushed forward a new EU Data Protection Reform, also known as General Data Protection Regulations or GDPR. Coming into effect May 2018, GDPR will comprehensively redefine what qualifies as personal data and will further incorporate additional user information such as cookie IDs, IP address and other online identifiers. If you’d like to learn more about the specifics of the GDPR or if you have any questions regarding our GDPR-ready certification, please consult our external data protection officer, Professor Christoph Bauer at c.bauer@eprivacy.eu.

Read more about GDPR

Opting out

 

We care about consumer privacy and strongly believe that you should too. For this purpose, we strive to empower you to make informed decisions regarding the advertisements delivered to you. If you do not want your information to be collected, you can choose to opt-out anytime on any of your digital devices. It is important to note that even if you opt-out, you will continue to see the same amount of advertising. The only difference will be that the ads themselves will not be as personalized or tailored and will appear more irrelevant to you.

If you would like to opt-out of anonymous, tailored advertising delivered by Roq.ad or for Roq.ad to stop collecting your non-personally identifiable information (non-PII), please do so by clicking the links below.

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