As a pioneer in data solutions, our goal is to provide advertisers with reliable, consented data to enhance their campaigns.
This is why we created “Zeotap Tribes“: to meet specific campaign needs across the most important advertising verticals. These meticulously crafted segments empower marketers to gain a deeper understanding of their target audiences, enhancing campaign efficiency and driving better results.
Zeotap Tribes are a collection of 12 smart premium audience segments: cohorts of individuals who exhibit similar interests, preferences, or behaviours.
Fitness Enthusiast
consists of individuals who have a keen interest in fitness, exercise and healthy lifestyle.
Lifelong Learners
is composed of individuals with a thirst for knowledge and continuous learning.
Tech Geeks
consists of individuals with a deep passion for technology and all things related.
Fashion Trend Chaser
is a community of individuals who have a keen eye for the latest fashion trends.
Foodies
is a community of passionate individuals who delight in dining out, exploring diverse world cuisines, and indulging in gourmet food and drinks.
Everyday Investors
consists of individuals who are dedicated to expanding their financial knowledge, and developing effective investment strategies.
Green Drivers
is a community of eco-conscious individuals who prioritise sustainable transportation, including electric and hybrid vehicles.
Adrenaline Junkies
is a vibrant community of thrill-seekers who love extreme sports like snowboarding, surfing, scuba diving, and more.
Experience Travelers
are people who have a deep appreciation for immersive and adventurous trip.
Beauty Gurus
consists of individuals who have a deep passion for beauty and skincare.
New Movers
is a group of individuals who have recently relocated to new houses or flats.
Luxury Lifestyle Seekers
is a community of individuals who actively pursue a high-end, indulgent lifestyle.
How did we create each Tribes?
Zeotap Data receives millions of signals daily, including mobile telco’s, e-commerce, offline data, app usage, hobbies, travel plans and purchase intentions. Zeotap Tribes are built by analysing all these signals to recognise common traits between users, in order to organise them into coherent groups of people who share similar interests, preferences, or behaviours.
Data Sourcing & Processing
Data collected from 120+ partners, processed and transformed into ZeoCore
Defining Tribes DNA
Recognised common traits based on Interest, Intent, Brand Affinity and App data
Shaping Tribes
Users grouped into coherent Tribes using all with their own DNA
What are the benefits in using Zeotap Tribes?
- High quality and accuracy: Zeotap Tribes are built by taking into consideration multiple data signals indicating this person belongs to the segment, as opposed to a single signal.
- Living Audiences: Zeotap Tribes are being consistently improved and enriched, ensuring you will always be targeting fresh, relevant data.
- Efficiency: there is no need to layer multiple data segments on the activation channel level, so you will not be paying multiple CPM’s and/or compromising on scale.
- Insights: In the next phase of development, Tribes insights will be introduced such age and gender distribution
