Resources
Insights, case studies, reports and press from ROQAD and Zeotap Data.
Why Identity Data Goes Stale, and How a Daily Graph Fixes It
Cookies die, IPs move, consent changes — identity data decays every day. What a daily-refreshed graph fixes.
October 2026 · by ROQAD
How to Evaluate a Household Graph for CTV: 5 Metrics That Matter
Match rate, household size, precision, stability and cross-screen connectivity — how to judge a household graph and run a vendor test.
October 2026 · by ROQAD
Privacy-Safe Data Onboarding in Europe: A Practical Guide for Hashed Emails
October 2026 · by ROQAD
B2B decision-makers, travel audiences and real-world visit data now in Amazon DSP: ROQAD | Zeotap Data partners with Capaneo
Capaneo's B2B, travel and real-world audiences are now available in Amazon DSP.
October 2026 · by ROQAD
Trust Rebuilt: Restoring Confidence in the Future of AdTech with ROQAD's Alasdair Cross
Alasdair Cross, VP of Sales at ROQAD, on AdTech's trust problem, transparency and where the next big opportunities lie.
October 2026 · by ROQAD
How Wavemaker Measured Leroy Merlin's Online-to-Store Impact with ROQAD
26 October 2026 · by ROQAD
How RMS Enriched Millions of Listener Profiles with ROQAD's Identity Graph
19 October 2026 · by ROQAD
How BRAVE Built Smarter, Privacy-Safe SSP Auctions with ROQAD
26 October 2026 · by ROQAD
How Konigsteiner Digital Extended Hainan Airlines' Reach to High-Value Travellers
19 October 2026 · by ROQAD
How Omio Used ROQAD to See the Full Cross-Device Customer Journey
19 October 2026 · by ROQAD
How a Global Payments Platform Made Its First-Party Data Addressable with Signal Boost
19 October 2026 · by ROQAD
An Explainer: Privacy Safe Onboarding with Roqad LINK
This is an explainer called “Privacy Safe Onboarding with Roqad LINK” by Kevin Mullen, Chief Product Officer for Roqad. Topics…
July 2023 · by ROQAD
Audience Amplification
Audience amplification (aka: segment extension) expresses the transformation of a publisher’s first party traffic or hashed email…
February 2023 · by ROQAD
Evaluating Cross-Device Identity Graphs: What You Need to Know
How does one compare cross-device matching solutions? With no industry standard, the task is daunting. We’ve compiled a thorough…
April 2023 · by ROQAD
Machine Learning: Actionable Insights Into Today’s Cross-Device Reality
Learn exactly what role machine learning plays in digital advertising and how it has revolutionized modern marketing. This white…
February 2023 · by ROQAD
Publicis–LiveRamp Deal: What It Means for the Future of Identity
July 2025 · by ROQAD
Roqad Brings European Data Onboarding and Identity Resolution to Salesforce Data 360
September 2026 · by ROQAD
ROQAD and Eyeota Bring Global Audience Marketplace to Amazon DSP
August 2026
ROQAD Powers Privacy First Audio Measurement Across Europe
June 2025
ROQAD Launches Signal Boost, Data Collaboration Built on AWS Clean Rooms
June 2025
Zeotap Data Now Live on Adform
May 2025
How Drako Used ROQAD to Deliver Privacy-Safe Political Advertising Across Devices
July 2024 · by ROQAD
Annalect and Flashtalking Increase Media Campaign Performance for McDonald's
June 2024 · by ROQAD
Global Affiliate Marketing Network Solves Sales Recovery Conundrum
May 2024 · by ROQAD
Using Identity Graphs in Consumer Packaged Goods (CPG)
October 2026 · by Roqad Team
The Global ID Tracker by ROQAD
Ongoing · by ROQAD
Data Clean Rooms: Enabling Secure Data Collaboration in a Privacy-First World
July 2025 · by ROQAD