Roq.ad webinar highlights

Getting down to basics

  • What is IDENTITY, and what is PERSONALIZATION OF ADS
  • Is there a difference between the two?

We asked a couple of experts – Kurt Kendall and Kevin Mullen for their thoughts on the matter.

To view the whole webinar, go to this page.

In this clip, some noted adtech experts from the UK talk about this thing called TCF: the Transparency Consent Framework.

  • Where did TCF get things right?
  • What are some areas for improvement?

Of course the UK is closely tied to the EU’s GDPR, but there are definitely some lines of delineation there and some different approaches to consider! What about inter-operability?

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