As audio and podcast advertising continue to scale globally, one challenge remains constant: accurate measurement depends on high-quality, privacy-safe identity data. This is especially true in Europe, where fragmented ecosystems and strict regulatory expectations demand a fundamentally different approach to attribution.

That’s why we’re excited to announce our partnership with Podscribe, bringing Roqad’s independent, consent-driven identity graph into Podscribe’s audio measurement platform and expanding privacy-first attribution across key European markets.

Solving the European Measurement Gap

For years, advertisers have struggled to measure audio performance consistently across Europe. Identity solutions built for other regions often fall short in GDPR-first markets, where consent, transparency, and data quality aren’t optional; they’re foundational.

Roqad was built specifically to address this challenge. Our identity graph is powered by high-quality, consented data from trusted partners, enabling accurate cross-device resolution while maintaining strict compliance with European privacy standards.

By integrating Roqad, Podscribe gains deeper, more reliable identity coverage across Europe  helping advertisers finally connect audio exposure to real-world outcomes with confidence.

Why Independent Identity Graphs Matter

In today’s evolving identity landscape, no single data source can deliver complete or resilient measurement on its own. That’s why Podscribe’s multi-graph strategy  now incorporating Roqad alongside other independent providers  represents a meaningful step forward for attribution accuracy.

For advertisers, this approach means:

• Stronger validation across multiple identity sources
• Reduced reliance on any single methodology
• More durable measurement as privacy and platform rules continue to evolve

“We’re obsessed with increasing the accuracy of our measurement,” said Pete Birsinger, CEO/Founder of Podscribe, “and this partnership with Roqad is a powerful way to do just that”.

Roqad’s independence and European-first design make it a natural fit for this model, strengthening measurement without compromising consumer trust.

Expanding Privacy-Safe Measurement Across Europe

Through this integration, Podscribe now supports identity resolution and audio measurement in eight European markets where Roqad has deep expertise:

• Germany
• United Kingdom
• France
• Spain
• Italy
• Ireland
• Denmark
• Netherlands

This expansion gives brands and agencies the ability to measure podcast and audio campaigns across major European regions while staying aligned with GDPR expectations and local market realities.

A Shared Vision for the Future of Attribution

“We’re excited to partner with Podscribe to expand privacy-safe measurement across Europe,” said Carsten Frien, CEO of Roqad. “Together, we’re giving advertisers a stronger foundation for attribution by combining independent identity graphs with a future-proof, consent-driven approach.”

This partnership reflects a shared belief: accurate measurement and privacy-first principles are not competing priorities they’re inseparable.

As the identity ecosystem continues to shift, Roqad remains committed to building durable, transparent, and compliant solutions that help the industry move forward with confidence.