Originally Published: June 6, 2023
In June 2023, The Verve Group Europe engaged Roqad (www.roq.ad), an identity resolution provider, to help Verve to enlarge their addressable audiences in North America, Europe and the United Kingdom, using probabilistic identity graphs and data. The engagement with Roqad adds additional capabilities to Verves ad-tech ecosystem. Companies use identity graphs for improving marketing attribution, audience extension, online ad campaign performance enhancement and customer analytics. Data onboarding allows companies to connect audiences across devices at scale in a GDPR- and CCPA-compliant way.