You have 1 piece of data about your target user or demographic? We'll connect it to 3X more.
—Intro—
Roqad works with DSPs, Agencies, CDPs, Media Platforms, and Brands (McDonald’s, Leroy Merlin, among others) to help improve targeting and audience development, which has been compromised by vanishing IDFAs and third-party cookies. We also provide fuel for cross-device retargeting.
What can you do with identity graphs and data onboarding? Use cases include reach extension. By resolving identity across multiple new and previously overlooked identifiers, Roqad ensures better reach of target audience.
Attribution: Demonstrate that your affiliate marketing networks did the real work to deliver sales to your partners and recover sales that may have been too tricky to confirm due to a lack of HEM or other data to confirm the identity of the buyer.
Performance optimization: making informed decisions about the digital budget allocation, such as connections between mobile apps and in-store purchases, or connections between digital marketing campaigns and conversions.
With our data onboarding product LINK, you can map your hashed emails from your CRM to MAIDS, and in the US, to IP addresses.
We often write it like this in shorthand: MAIDs <> HEMS <> IP addresses.
You can do it at incredible volumes and it works backwards and forwards. 🙂
Please note that in Europe, Roqad can only deliver data to IAB Transparency and Consent Framework Vendors.
—Sample Tables—
Here are the sample data tables in our Snowflake Marketplace listing:
1. The actual Identity Graph output, using demo data.
2. TCF CONSENT FILE EXAMPLE
3. HEM-MAID-IP ADDRESS-OUTPUT.
4. HEM sample output – includes the HEMs, consent_collection_timestamp, and privacy_policy_url; Note that the opt-in date format may be more or less accurate depending on the region. The privacy policy URL indicates the document in force at the time of consent collection.
—-Sample Fields—
1. IDENTITY GRAPH OUTPUT
-Roq.ad User ID sample: u:ae0cbcdf-eba6-902f-acee-f4d490fb5aaf
-cookie sample: c:eccdae49-b395-d093-7dd4-14b9716aeeb6
-MAID sample: i:dde50e70-fba2-c2d6-b6b0-e9d8adaa9f56
-Extended ID sample: e1019:fae3beb8-d2c7-5ada-bc03-be2dfff8320f
2. TCF CONSENT FILE EXAMPLE
-consent_collection_timestamp sample: 1.68074E+12
-consent_type sample: 105
-TCF consent string sample:
CPmakxgPmakxgBfACBDEC1Cv_________wYgJNwAYAAgk2CTcAGAAIJNgAA
3. HEM-MAID-OUTPUT.
-HEM sample: 5d5fe05cba76bc59bdc1ecc9956d792ad26cf977cd69b2bb1ea7e34a3e77f47e
-Mobile Ad ID (MAID) sample: i:dde50e70-fba2-c2d6-b6b0-e9d8adaa9f56
-IP Address sample: 209.245.79.164
4. HEM_OPTINDATE_OPTINLANG OUTPUT
-HEM sample: 5d5fe05cba76bc59bdc1ecc9956d792ad26cf977cd69b2bb1ea7e34a3e77f47e
-OPT-IN DATE sample: 9/8/2021
-OPT-IN LANGUAGE sample: www.abc-xyz.com/privacy_policy_1.pdf
(The privacy policy URL indicates the document in force at the time of consent collection.)
