Roqad multi-device, ID-agnostic identity graphs make it easy to expand segments in North America and across Europe.
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Open Performance Possibilities with Roqad Graph
Connect your baseline IDs to other IDs associated with them. It’s multi-device and ID-agnostic.
Roll with regulations – PRIVACY COMPLIANT
The Roqad Graph only uses data that has a TCF consent string attached.
All products are GDPR and CCPA compliant, with an eye on US regulatory developments.
Controller, processor dynamics are well understood.
Get more for your money – PROBABILISTIC
Probabilistic graphs achieve more access and scale than deterministic alone, which can only provide actual connection data.
99% confidence factor on scale achievement.
We know this because many of the deterministic players have become our customers.
Include your EU audience – GLOBAL ACCESS
The European market is a tricky one to play ball in.
Roqad is the only probabilistic graph on the market throughout the EU.
Mastery of this complicated geography trickles down to best-in-class technology in North America and in new markets coming soon.
The Roqad multi-ID graph includes these IDs:
- MAIDs,
- Cookies,
- IP Addresses,
- Universal/Extended IDs,
- CTV IDs
- and contextual content categories.
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