Introducing the Household Graph

An identity map that lets you retarget all of the users that live under one roof.

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From which pizza delivery to order to which car to buy, some decisions are made by the group.

How do you reach an entire household with your digital campaigns? Individually, through their respective devices, and together, through the connected TV.

Maybe you have your own CTV ID, maybe you have your own list of users.

We can connect those to home IP addresses (and/or to a back-end household ID) with the Household Graph.

What is the Household Graph?

It’s a predicted set of users (1 or more) that live in the same household. Each user has a predicted set of IDs (1 or more). With the Household Graph, you can find, target, and measure your audiences both at the individual and household levels enabling you to boost your campaign results by extending your audience reach.

Who needs the Household Graph?

OTT and CTV companies, and companies that want to advertise like an OTT and CTV company. If you want to do cross-device ad retargeting for products/services that can affect a group that lives together, then the Household Graph is for you.

 

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