The Team Behind Identity Solution Innovation
Your identity spine should be powered by privacy and identity experts. That's us.
solving the identity challenges of today and tomorrow.
Roqad is devoted to helping revolutionize digital advertising through actionable insights about anonymized users.
We're cracking today’s key marketing challenges arising from churning, multi-device ownership and fragmented online user identities without the benefit of good old fashioned third-party cookies.
We equip companies with the specific knowledge and tools required to overcome these challenges and achieve their business objectives while respecting the strictest privacy regulations around the world.
Carsten Frien
Co-Founder & CEO
Carsten is a technology entrepreneur with over 20 years of experience across the adtech landscape. In addition to Roqad, he has co-founded adtech companies such as LiquidM (mobile DSP), madvertise (mobile ad network), and Adjust (mobile attribution platform). Carsten was an angel investor in Delivery Hero (online food delivery), Fyber (programmatic in-app marketplace), and Mobilike (largest mobile advertising network in Turkey).
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Alasdair Cross
VP of Sales
Alasdair Cross is the VP of Sales for Europe and the UK. He has over 25 years of revenue-building experience in the adtech space, including tenures as Head of Publisher Development EMEA for Quantcast (AI-driven real-time advertising) and Director of Business Development EMEA for Anonos, which produces state-of-the-art GDPR Pseudonymisation technology. Alasdair brings a deep understanding of the adtech landscape to the sales process.
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Maciej Mazur
VP Engineering
Maciej is the VP of Engineering at Roqad, a position he has held after progressing through the ranks since joining the company in 2017. He leads and inspires a diverse team of software engineers, shaping the technical vision and driving execution across multiple projects. His role balances strategic leadership with hands-on mentorship, ensuring that engineers grow in their careers while delivering high-quality software. Ultimately, he is responsible for building scalable systems and empowering his team to innovate and excel.
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Robert Varga
Investor & Sales Director for Europe
Robert spent 14 years in the fintech and finance industry in London before transitioning into the media and adtech space. He first served as Global Head of Sales at Advendio, a SaaS order management system for media buyers and sellers. In 2022, he became an investor and shareholder in Roqad, where he has also been contributing to the company’s growth as Director of Sales. He studied across England, Chile, Germany, and Hungary, and speaks four languages fluently.
Robert is currently based in London, UK.
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Anil Kutty
Chief Product Officer
Anil Kutty is the Chief Product Officer. He leads the development and delivery of user identity solutions for adtech, martech, and CPG. With over 15 years of experience in the digital media industry, he has a passion for creating products that make media better, more transparent, and more efficient for all stakeholders.
Before joining Roqad, Anil was the interim head of Product Innovations at Verve Group, where he enhanced the performance of ConnectedTV campaigns. He also co-founded 2 web3 startups - one of them was decentralized social commerce using stable coins for payments. He also successfully exited an Adtech startup (1SDK) in the attribution analytics space.
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graph product
identity graph
Broaden your current audience device pool and amplify the user profiles in your target. Roqad provides the probabilistic identity graph that powers many of the biggest names in adtech.
link product
data onboarding
Connect your HEMs and IP addresses to mobile advertising IDs in North America and Europe...and vice versa. In the US alone, linkages exceed 800 million and in the EU our product is the only 100% privacy-safe option.
We Are Hiring
Become a Roqstar!
Join the team that calls some of the biggest names in adtech our valued and happy customers. We are building a global identity resolution system to transform digital marketing...and we're pretty darn excited about it.
