Case Study

Target voter district for a 2024 congressional campaign

95%

Audio ad completion rate

99%

CTV ad completion rate

Image
Roqad case study for Omio

The Challenge

  • Deliver highly targeted, privacy-safe political ads across multiple platforms (CTV, mobile, audio).
  • Reach actual voters within specific parliamentary districts.
  • Use non-cookie-based targeting methods to maintain performance as browser privacy restrictions tighten.
  • Ensure high ad completion rates to meet campaign impact metrics.

    • Our Approach

  • Privacy-First Targeting Infrastructure
  • Deploying Our Cross-Device Identity Graph
  • Signal Integration and Enrichment
  • Seamless Media Activation
  • Performance Monitoring & Optimization

    • How We Did It

    1

    We activated our multi-ID graph to connect fragmented device identifiers — including cookies, MAIDs, CTV IDs, and extended IDs — enabling precise, cross-device voter targeting.

    2

    We integrated geolocation, residency, and behavioral signals to help Drako target verified voters in key districts — without using any personal data.

    3

    Roqad synced custom audiences directly into Drako’s DSP and media stack, allowing for coordinated delivery across CTV, audio, and mobile with high match rates.

    4

    We provided real-time identity resolution health checks and audience diagnostics, contributing to 95–99% ad completion rates and surpassing campaign goals.

    Client Bios

    Image

    Drako

    Drako is the first Canadian start-up specializing in GPS data, location-based analytics, and programmatic advertising. We are on a mission to deliver tangible results that match the ambitions of our world-class customers. Through our customized offer, we provide support to both media buying agencies and advertisers to target, deliver and measure their digital campaigns.

    Stay in the Know

    Get news, resources and updates about events happening in the world of digital advertising.
    Please confirm consent for future communications.(Required)