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Resources

Insights, case studies, reports and press from ROQAD and Zeotap Data.

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Featured

ROQAD Acquires Zeotap Data: The LiveRamp of Europe

ROQAD announces the acquisition of Zeotap Data, doubling revenue and inheriting 30+ adtech integrations including The Trade Desk, DV360 and Amazon DSP. A landmark deal for European identity infrastructure.

Cover image for the audience solutions: B2B decision-makers, travel audiences and real-world visit data now in Amazon DSP: ROQAD | Zeotap Data partners with Capaneo
PRESS

B2B decision-makers, travel audiences and real-world visit data now in Amazon DSP: ROQAD | Zeotap Data partners with Capaneo

Capaneo's B2B, travel and real-world audiences are now available in Amazon DSP.

by ROQAD

Cover image for the identity solutions: How Wavemaker Measured Leroy Merlin's Online-to-Store Impact with ROQAD
CASE STUDY

How Wavemaker Measured Leroy Merlin's Online-to-Store Impact with ROQAD

+17.7% uplift in offline store visits-52% cost per conversion

by ROQAD

Cover image for the identity solutions: How RMS Enriched Millions of Listener Profiles with ROQAD's Identity Graph
CASE STUDY

How RMS Enriched Millions of Listener Profiles with ROQAD's Identity Graph

Millions of listener profiles enrichedCross-device radio, app, smart speaker and smart TV

by ROQAD

Cover image for the identity solutions: How BRAVE Built Smarter, Privacy-Safe SSP Auctions with ROQAD
CASE STUDY

How BRAVE Built Smarter, Privacy-Safe SSP Auctions with ROQAD

3 environments: mobile, web and CTVReal time contextual enrichment in every auction

by ROQAD

Cover image for the identity solutions: How Konigsteiner Digital Extended Hainan Airlines' Reach to High-Value Travellers
CASE STUDY

How Konigsteiner Digital Extended Hainan Airlines' Reach to High-Value Travellers

+35% audience extension30% of clicks from extended segments within 3 months

by ROQAD

Cover image for the identity solutions: How Omio Used ROQAD to See the Full Cross-Device Customer Journey
CASE STUDY

How Omio Used ROQAD to See the Full Cross-Device Customer Journey

3 environments unified: mobile, desktop and appBeyond last click channel attribution

by ROQAD

Cover image for the identity solutions: How a Global Payments Platform Made Its First-Party Data Addressable with Signal Boost
CASE STUDY

How a Global Payments Platform Made Its First-Party Data Addressable with Signal Boost

50M impressions per month0 raw data exchanged

by ROQAD

Cover image for the identity solutions: An Explainer: Privacy Safe Onboarding with Roqad LINK
WHITE PAPER

An Explainer: Privacy Safe Onboarding with Roqad LINK

This is an explainer called “Privacy Safe Onboarding with Roqad LINK” by Kevin Mullen, Chief Product Officer for Roqad. Topics…

by ROQAD

Cover image for the audience solutions: Audience Amplification
WHITE PAPER

Audience Amplification

Audience amplification (aka: segment extension) expresses the transformation of a publisher’s first party traffic or hashed email…

by ROQAD

Cover image for the identity solutions: Evaluating Cross-Device Identity Graphs: What You Need to Know
WHITE PAPER

Evaluating Cross-Device Identity Graphs: What You Need to Know

How does one compare cross-device matching solutions? With no industry standard, the task is daunting. We’ve compiled a thorough…

by ROQAD

Cover image for the identity solutions: Machine Learning: Actionable Insights Into Today’s Cross-Device Reality
WHITE PAPER

Machine Learning: Actionable Insights Into Today’s Cross-Device Reality

Learn exactly what role machine learning plays in digital advertising and how it has revolutionized modern marketing. This white…

by ROQAD

Cover image for the identity solutions: Publicis–LiveRamp Deal: What It Means for the Future of Identity
REPORT

Publicis–LiveRamp Deal: What It Means for the Future of Identity

by ROQAD

Cover image for the identity solutions: Roqad Brings European Data Onboarding and Identity Resolution to Salesforce Data 360
PRESS

Roqad Brings European Data Onboarding and Identity Resolution to Salesforce Data 360

by ROQAD

Cover image for the audience solutions: ROQAD and Eyeota Bring Global Audience Marketplace to Amazon DSP
NEWS

ROQAD and Eyeota Bring Global Audience Marketplace to Amazon DSP

Cover image for the identity solutions: ROQAD Powers Privacy First Audio Measurement Across Europe
NEWS

ROQAD Powers Privacy First Audio Measurement Across Europe

Cover image for the aws clean rooms: ROQAD Launches Signal Boost, Data Collaboration Built on AWS Clean Rooms
NEWS

ROQAD Launches Signal Boost, Data Collaboration Built on AWS Clean Rooms

Cover image for the audience solutions: Zeotap Data Now Live on Adform
NEWS

Zeotap Data Now Live on Adform

Cover image for the identity solutions: How Drako Used ROQAD to Deliver Privacy-Safe Political Advertising Across Devices
CASE STUDY

How Drako Used ROQAD to Deliver Privacy-Safe Political Advertising Across Devices

95% audio ad completion rate99% CTV ad completion rate

by ROQAD

Cover image for the audience solutions: Annalect and Flashtalking Increase Media Campaign Performance for McDonald's
CASE STUDY

Annalect and Flashtalking Increase Media Campaign Performance for McDonald's

28% higher media campaign performance11% of targeted audience matched to app users

by ROQAD

Cover image for the identity solutions: Global Affiliate Marketing Network Solves Sales Recovery Conundrum
CASE STUDY

Global Affiliate Marketing Network Solves Sales Recovery Conundrum

3x contract value in recovered sales

by ROQAD

Cover image for the identity solutions: Using Identity Graphs in Consumer Packaged Goods (CPG)
BLOG

Using Identity Graphs in Consumer Packaged Goods (CPG)

by Roqad Team

Cover image for the identity solutions: The Global ID Tracker by ROQAD
REPORT

The Global ID Tracker by ROQAD

by ROQAD

Cover image for the identity solutions: Data Clean Rooms: Enabling Secure Data Collaboration in a Privacy-First World
BLOG

Data Clean Rooms: Enabling Secure Data Collaboration in a Privacy-First World

by ROQAD