A Future-Proof Identity Resolution Infrastructure
A privacy-compliant, probabilistic identity graph. ROQAD multi-device, ID-agnostic identity graphs make it easy to expand segments across North America and Europe.
Open Performance Possibilities with ROQAD Graph
Connect your baseline IDs to other IDs associated with them. Multi-device and ID-agnostic.
Roll With the Regulations
The ROQAD Graph only uses data that has a TCF consent string attached. All products are GDPR and CCPA compliant, with an eye on US regulatory developments. Controller and processor dynamics are well understood.
Get More for Your Money
Probabilistic graphs achieve more access and scale than deterministic alone. 99% confidence factor on scale achievement. Many of the deterministic players have become our customers.
Include Your EU Audience
The European market is a tricky one to play ball in. ROQAD is the only probabilistic graph on the market throughout the EU. Mastery of this complicated geography trickles down to best-in-class technology in North America and in new markets coming soon.
ROQAD insights enabled us to analyse all digital media channels for our client, a major home improvement retailer, in terms of offline performance. By applying the gathered insights, we were able to boost offline visitation by 17.7% and drive down cost per conversion by 52%.
Patrycja Dyrda, Marketing Specialist, Wavemaker (WPP)
2,164 Trees Planted Over Our First 18 Months
Climate change is a very real and pressing issue. We are aware that our machine learning models are energy-intensive, and we have invested in a program to remove more carbon from the environment than we emit. Over the first 18 months of that program we planted 2,164 trees; the figure covers that period and is not a live running total.
Future-Proof Your Identity Resolution
DSPs, CDPs, brands, agencies and other organisations across the adtech landscape are improving digital marketing efficiency with ROQAD identity infrastructure.
Annalect and Flashtalking Increase Media Campaign Performance for McDonald's
Our Identity Graph helped Annalect and Flashtalking connect the target audience to McDonald's app users.
Read the McDonald's identity graph case study
Global Affiliate Marketing Network Solves Sales Recovery Conundrum
ROQAD's identity graph enabled the recovery of sales worth 3x the contract value within 1 year.
View the affiliate marketing network sales recovery resultsYour Identity Partner Should Understand Your Business and the Entire ID Landscape
Realise better programmatic performance when you have a partner that fully supports your global, privacy-compliant requirements.