Technology

With cutting-edge cross-device technology, Roq.ad helps you to build stronger relationships with your audience in today’s multi-device reality. With users constantly switching between digital devices, such as smartphones, tablets, desktops and more, the consumer journey has become a complex mix of online and offline stimuli that drive your users to conversion. Revolutionize the connection between your brand and your audience by identifying exactly when and where to engage with your audience in order to help them move through the conversion funnel.

The Roq.ad Cross-Device Marketing Graph:

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Today’s multi-device ownership and constant device switching results in fragmented user identities, creating significant problems for marketers. By only targeting devices and not actual people, it also generates broken communication and irrelevant, intrusive ads, leading to negative consumer experiences. With advanced machine learning capabilities in place, Roq.ad’s Cross-Device Marketing Graph actively combats this by calculating connections between devices to predict which devices belong to the same user. By accurately determining which devices belong to the same user, you’re able to create data-driven strategies that focus more on people-based marketing that helps increase engagement with your audience across devices.

Built in-house from the ground up, Roq.ad’s Cross-Device Marketing Graph uses probabilistic data to make predictions and deterministic data sets to train the algorithms. Roq.ad only handles data that has been anonymized through a comprehensive hashing process, which renders it completely EU consumer privacy compliant. The Roq.ad Marketing Graph was also awarded the GDPR-ready certification seal by ePrivacy, the leading independent adviser on data protection in Europe.

Solution 1:

Direct access to the Roq.ad Cross-Device Marketing Graph

Draw more personalized, enriched insights from your own data by gaining direct access to the Roq.ad Cross-Device Marketing Graph. Specifically designed to tailor fit your business needs, query the Marketing Graph with a list of device IDs or cookies to receive a response with the additional device IDs or cookies associate with the initial request set. By applying the Roq.ad algorithm, Roq.ad is able to discover which devices belong to the same user.

Through a careful process of deduplication, your initial request list is grouped to show devices belonging to actual users that are then enriched with the additional devices belonging to those same users that were not previously identified by you.

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Cross-Device Tech Solutions
Use Case:

Cross-device attribution

Enhance your understanding of users’ path to purchase beyond the last click with Roq.ad’s cross-device logic. Through cross-device attribution modeling you’ll be able to recognize which devices perform best and are the most influential in driving conversions in order to optimize your media investment across all digital touch points.

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How to get started:

Accessing the Roq.ad Cross-Device Marketing Graph directly is possible in one of two ways: Batch API or our Simple Access Solution (SAS). The key difference is that either you query the Marketing Graph yourself when needed (Batch API) or a member of the Roq.ad team does it for you (SAS).

For SAS, you’ll need to send your list of device IDs or cookies via (s)FTP or AWS S3 to your designated Roq.ad account manager and they’ll query the marketing graph for you. You’ll then receive the list of additional device IDs or cookies found within the Roq.ad marketing graph on a weekly basis.

Getting started is an easy 2 step process

Step 1: Introductory call

A Roq.ad account manager will get in touch in order to clarify the two available access options: Batch API or SAS, and actively consult you on which option best fits your business objectives.

Step 2: Kick-off call

Once you’ve selected an access option, a follow-up call will be conducted to further define the test objectives, to provide you with more concrete details on how to access the marketing graph and to propose a schedule for implementation.

If you have any questions in the process or need further support, our team Roq.ad account managers are more than happy to help.

Get started

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cross-device products:

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Managed Campaigns

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Audience Segments

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1 Gain deeper cross-device insights about your audience

Understanding your audience and their online behavioral patterns will help you define the perfect strategy to increase engagement. You’ll uncover which devices your users own, how they’re used to interact with your brand, and you’ll gain a more holistic understanding of the consumer journey. Armed with these insights, you can help drive your audience more often to your website or app in order to boost brand affinity. You’ll also be able to identify optimization potential within your website and/or app.

2 Achieve your marketing objectives

Roq.ad’s cross-device technology is a great tool designed to help you achieve two of your key marketing objectives: reach and personalization. Consumers on average own 4,7 devices and by identifying all the additional devices belonging to a user, it creates a strategic opportunity for user reengagement that will also increase traffic to your website or app. You’ll also be able to intensify your relationship with your audience through more personalized messaging and you’ll avoid to unintentionally create feelings of user harassment caused by excessive or irrelevant communication.

3 Strengthen your brand

The recent rise of Adblockers is a great example of people building barriers between themselves and irrelevant, intrusive brand communication. By engaging people and not devices, Roq.ad can help you avoid marketing waste and strengthen your overall brand image.
Through a people-based marketing approach, you’ll be able to connect with your audience regardless of what device they’re using, and help convert potential customers into loyal ones. Ensure that you’re creating seamless brand communication and holistic consumer experiences when it matters most.