Technology

With cutting-edge cross-device technology, Roq.ad helps you to build stronger relationships with your audience in today’s multi-device reality. With users constantly switching between digital devices, such as smartphones, tablets, desktops and more, the consumer journey has become a complex mix of online and offline stimuli that drive your users to conversion. Revolutionize the connection between your brand and your audience by identifying exactly when and where to engage with your audience in order to help them move through the conversion funnel.

1 Gain deeper cross-device insights about your audience

Understanding your audience and their online behavioral patterns will help you define the perfect strategy to increase engagement. You’ll uncover which devices your users own, how they’re used to interact with your brand, and you’ll gain a more holistic understanding of the consumer journey. Armed with these insights, you can help drive your audience more often to your website or app in order to boost brand affinity. You’ll also be able to identify optimization potential within your website and/or app.

2 Achieve your marketing objectives

Roq.ad’s cross-device technology is a great tool designed to help you achieve two of your key marketing objectives: reach and personalization. Consumers on average own 4,7 devices and by identifying all the additional devices belonging to a user, it creates a strategic opportunity for user reengagement that will also increase traffic to your website or app. You’ll also be able to intensify your relationship with your audience through more personalized messaging and you’ll avoid to unintentionally create feelings of user harassment caused by excessive or irrelevant communication.

3 Strengthen your brand

The recent rise of Adblockers is a great example of people building barriers between themselves and irrelevant, intrusive brand communication. By targeting people and not devices, Roq.ad can help you avoid marketing waste and strengthen your overall brand image.
Through a people-based marketing approach, you’ll be able to connect with your audience regardless of what device they’re using, and help convert potential customers into loyal ones. Ensure that you’re creating seamless brand communication and holistic consumer experiences when it matters most.

The Roq.ad Cross-Device Marketing Graph:

technology-media-graph

Today’s multi-device ownership and constant device switching results in fragmented user identities, creating significant problems for marketers. By only targeting devices and not actual people, it also generates broken communication and irrelevant, intrusive ads, leading to negative consumer experiences. With advanced machine learning capabilities in place, Roq.ad’s Cross-Device Marketing Graph actively combats this by calculating connections between devices to predict which devices belong to the same user. By accurately determining which devices belong to the same user, you’re able to create data-driven strategies that focus more on people-based marketing that helps increase engagement with your audience across devices.

Built in-house from the ground up, Roq.ad’s Cross-Device Marketing Graph uses probabilistic data to make predictions and deterministic data sets to train the algorithms. Roq.ad only handles data that has been anonymized through a comprehensive hashing process, which renders it completely EU consumer privacy compliant. The Roq.ad Marketing Graph was also awarded the GDPR-ready certification seal by ePrivacy, the leading independent adviser on data protection in Europe.

Roq.ad IQ

 

Roq.ad’s data visualization tool, Roq.ad IQ, helps you to better analyze the devices that your users own and those they use to interact with your website or app. Once deployed, you’ll gain personalized insights that will help you to discover devices outside your scope, to analyze your cross-device traffic and to better understand cross-device attribution.

technology-iq-mac

technology-iq-eye

Devices out of your scope

On average, one person owns 4,7 devices. However, not all of these devices are used to visit your website or app. These untapped devices may represent lost conversion opportunities since the devices they use to access your content may not be ones they feel comfortable converting on. Understanding which devices your users actually own and actively use to visit your website or app can help you better identify where to allocate your marketing budget in order to reach your goals of generating more visits and conversions.

technology-iq-magnifier

Your cross-device traffic

According to Google, 98% of consumers use several devices in a day to complete a single task. This is why it’s essential that you’re able to identify where and when your users are switching between their different devices and how these devices are used to engage with your content. These insights will help you improve your targeting with more appropriate, compelling messages. Contextual communication also positively impacts conversions as it generates a feeling of intimacy with your brand because it clearly understands users’ habits and interests.

technology-iq-share

Cross-device attribution

Conversions are still mostly occurring on desktop, however with the rising mobile first trend and the increased trust in mobile payments, mobile conversions should not be underestimated. Moreover, with users navigating from one device to another, it’s becoming increasingly difficult to identify the main driver of a conversion. By identifying your users and their devices, Roq.ad’s cross-device technology will provide you with the insights you need to better understand the cross-device conversion funnel.

How to get started:

Gaining access to Roq.ad IQ is a simple 3 step process

technology-start-graph

Step 1

Request a Roq.ad tracking tag by filling out our contact form.

Step 2

A Roq.ad account manager will process your request and forward you the tracking tag, which you’ll need to implement on your website or app. This can easily be done using Google Tag Manager. Additionally, we’ll also provide full technical and client service support to ensure a seamless on-boarding experience.

Step 3

Give our Cross-Device Marketing Graph a few days to connect your users to their devices before visualizing the insights you’ll use to create an optimized cross-device consumer experience.

Discover the
cross-device products:

technology-discover-managed

Managed Campaigns

read more

technology-discover-audience

Audience Segments

read more

technology-discover-api

Direct Access to Cross-Device Marketing Graph

read more