ROPO360 Analytics
A unique product to close the gap between online and offline events
360° analysis of all digital campaigns, including all devices of a specific user
The ROPO360 Analytics Report will close the gap between your digital advertising campaigns and conversions in your brick and mortar shop, restaurant, outlet, dealership, etc.
Roq.ad revolutionizes the communication between brands and their audiences by determining exactly when and where to engage with the audience in order to drive them through the conversion funnel
Now brands can track digital advertising activities that trigger offline conversions in POS
Roq.ad ROPO360 Analytics insights enabled us to analyse all digital media channels in terms of offline performance.
By applying the gathered insights, we were able to boost offline visitation by 17.7% and drive down cost per ROPO conversion by 52% for Leroy Merlin
Patrycja Dyrda
Marketing Specialist at Wavemaker (WPP)
Common use case
Campaign Insights
Measure of all online communication channels in the media plan of offline sales.
Customer Journey Analysis
Bridge between online advertising activities and offline conversions
Unique users
Reliable information about the number of people engaged in communication (unique users instead of impressions)
Budget Optimization
Optimize digital media budgets across all channels (social, programmatic, native, etc.)
Case study
52% digital media cost reduction for Leroy Merlin’s offline visits
Roq.ad linked customers’ sessions from multiple devices and enriched cookie data to all mobile IDs of the users to bridge digital ad data to all mobile IDs tracked at the store locations.
The result: Leroy Merlin benefited from a 17.7% increase in store visitation and 52% digital media cost reduction per ROPO conversion.