A unique product to close the gap between online and offline events
The ROPO360 Analytics Report will close the gap between your digital advertising campaigns and conversions in your brick and mortar shop, restaurant, outlet, dealership, etc.
Roq.ad revolutionizes the communication between brands and their audiences by determining exactly when and where to engage with the audience in order to drive them through the conversion funnel
Now brands can track digital advertising activities that trigger offline conversions in POS
Roq.ad ROPO360 Analytics insights enabled us to analyse all digital media channels in terms of offline performance.
By applying the gathered insights, we were able to boost offline visitation by 17.7% and drive down cost per ROPO conversion by 52% for Leroy Merlin
Measure of all online communication channels in the media plan of offline sales.
Bridge between online advertising activities and offline conversions
Reliable information about the number of people engaged in communication (unique users instead of impressions)
Roq.ad linked customers’ sessions from multiple devices and enriched cookie data to all mobile IDs of the users to bridge digital ad data to all mobile IDs tracked at the store locations.
The result: Leroy Merlin benefited from a 17.7% increase in store visitation and 52% digital media cost reduction per ROPO conversion.
Subscribe To Our Newsletter
Roq-news: where we share trends and developments that we’re seeing in the world of digital advertising.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | This cookie is set by CloudFlare. The cookie is used to support Cloudflare Bot Management. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_gtag_UA_72242259_1 | 1 minute | This cookie is set by Google and is used to distinguish users. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |