Cross-Device
Media Solutions

Roq.ad’s Cross-Device Media Solutions are designed to help you better engage with your audience in a seamless, non-intrusive manner across devices. By implementing either Cross-Device Audience Segments or Cross-Device Managed Media Campaigns, you’ll have all the resources needed to create a compelling cross-device advertising campaign at your finger tips.

Solution 1:

 

Cross-Device Audience Segments

Roq.ad Cross-Device Audience Segments are designed for agencies and advertisers who don’t wish to run campaigns directly through the Roq.ad client services team, but would rather run them in-house. By creating personalized Audience Segments with your own website and app data, you can actively reengage with those users already involved with your brand across all of their devices. Take your advertising campaigns and push them to the next level with Roq.ad Cross-Device Audience Segments integrated into the DSP or DMP of your choice.

Find Roq.ad audience segements currenty live on:

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How to get started:

The simple 3 step process to create your own Audience:

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Step 1

Get in touch with a Roq.ad client services manager and request the Roq.ad tracking tag. Once received, the tracking tag needs to be integrated onto your website or app.

Step 2

Once the data starts flowing through the Roq.ad Cross-Device Marketing Graph and enough has been gathered, Roq.ad will deploy your Roq.ad IQ console and push out an output of users and their matched devices. Using this output, Roq.ad then creates personalized Audience Segments.

Step 3

These personalized audience segments are then made available within any DMP or DSP of choice. Currently, Roq.ad Cross-Device Audience Segments are live on The Trade Desk, AppNexus and The ADEX.

Solution 2:

 

Cross-Device Managed Media Campaigns

As a full-service offering, Cross-Device Managed Media Campaigns allow you to take advantage of all the available cross-device benefits without actually having to run the campaigns yourself. This is especially beneficial for advertisers who are initially exploring cross-device advertising and/or those who are looking to receive the full support of a Roq.ad client services manager. Each Roq.ad client services manager is specialized in running cross-device campaigns and can provide expert insights into optimization strategies and best practices. Don’t worry about anything. Just set your objectives and budget and our client services team will do the rest for you.

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Cross-Device Managed Media Use Cases

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Cross-Device Website and App Retargeting

Website and App retargeting is designed for those who wish to intensify their relationship with their current website and app visitors. Help them move through the conversion funnel by encouraging them to download, install, sign-up and/or purchase by seamlessly retargeting them across the devices they’re most likely to convert on.

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Cross-Device Audience Extension

A new audience will be identified through a standard geo and/or audience campaign. The identified users will then be cross-device retargeted based on the Audience Segmented created by the tracking tag found in the original creatives.

Additional Use Case Benefits

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Cross-Device Storytelling

Deliver highly synchronized storytelling campaigns across users’ devices.
Capture the user’s attention and amplify engagement by delivering seamless communication through dynamic cross-device story scenes specifically designed to keep moving users through the conversion funnel.

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Cross-Device Global Frequency Capping

Limit feelings of consumer harassment by controlling the number of times an
ad appears to the same user across all their devices within a specific period of time. This can either reduce overexposure or increase exposure depending on your campaign goals and help you allocate your marketing spend more efficiently.

How to get started:

Getting started is easy. Get in touch with us and we’ll find which use case best fits your business needs.

media-how2-icon-1Website and App retargeting

Step 1

Implement the Roq.ad tracking tag to start collecting information about the audience you’d like to retarget. The earlier the better so that we can identify a larger audience to retarget.

Step 2

Send the creatives to your Roq.ad client services manager.

Step 3

Once enough information about your audience has been gathered, we will deploy your Roq.ad IQ console and set up your campaign. Once launched, your campaign will be continuously optimized by your client services manager.

Step 4

On a weekly basis and at the end of every campaign, you will receive a report about your campaign performance.

media-how2-icon-2Audience extension

Step 1

Send us a brief so we can define the best cross-device strategy for your campaign.

Step 2

Send the creatives to your Roq.ad client services manager.

Step 3

The campaign will be set up and constantly optimized by the client services manager that is in charge of your account.

Step 4

On a weekly basis and at the end of every campaign, you will receive a report about your campaign performance.