Arguably the most important stage in selecting a cross-device marketing graph provider is evaluation, but how does one compare cross-device matching solutions? Deep dive into this topic with our new series of how-to-guides aimed to help you better evaluate cross-device technology.

 

Topics include:

  • Best practices in testing cross-device matching solutions and evaluating the quality of a marketing graph

  • Unsupervised vs. supervised metrics

  • Insights into enrichment and deduplication

  • Clarification of key metrics such as precision, recall and F1 score