Registration push with cross-device retargeting
Run a geo-targeting campaign targeting students and individuals with graphic design interests and then follow-up with a cross-device retargeting campaign on desktop to increase August registrations for the Creative Cloud.
August was the best month of registration in 2016, which resulted in a campaign rebooking with a 300% higher budget than the original campaign.
Employer branding with cross-device retargeting
Run cross-device campaign targeting university students first on mobile and then on desktop in order to increase conversions for recruitment event registrations.
50% increase in conversions within the first week of campaign launch compared to previous campaign without Roq.ad cross-device technology.
Run an animal lover focused audience campaign in connection with a cross-device retargeting campaign, to drive more traffic to WWF’s website and increase the amount donated towards rescuing snow leopards in Austria.
Extending the campaign phase from 3 to 6 months with increased budget. Overall our campaign was able to significantly increase the amount donated to WWF in Austria.